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Friday, December 18, 2009

So. Calif. Jewish Center Needs Better Singers

I have many Jewish friends, so what I am writing is not anti-Semitic.

There's a radio ad that plays in Southern California markets for the Southern California Jewish Center in Westwood. The ad has male singers who sing the ad's jingle:

"Your gift of hope is a great deduction...Southern California Jewish Center."

The ad's message is innocuous in itself, but I find the singers annoyingly effeminate. Couldn't they find singers for the jingle that don't sound so wussy?

I don't see how they can motivate anyone to donate anything (except, perhaps, "here's a donation to get better singers").

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