There's a radio ad that plays in Southern California markets for the Southern California Jewish Center in Westwood. The ad has male singers who sing the ad's jingle:
"Your gift of hope is a great deduction...Southern California Jewish Center."
The ad's message is innocuous in itself, but I find the singers annoyingly effeminate. Couldn't they find singers for the jingle that don't sound so wussy?
I don't see how they can motivate anyone to donate anything (except, perhaps, "here's a donation to get better singers").
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