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Sunday, June 23, 2013

"Visual Sheets" Replace Giant Video Monitor At Shibuya Crossing

Above, the old days of the Q Front giant video screen.  Photo by Armand Vaquer.

In regard to the giant video monitor of the Q Front building at Shibuya Crossing, the following was posted back in October 2012:
QFRONTの映像媒体が、来年の1月より放映中止に伴い販売を中止いたします。 
そこで1月下期より3月下期限定で、Q‘s Wall+Q‘sEYEと合わせてビジョン部分もシート媒体として販売することになりました。 
非常に立地よい媒体かつ、ガラス壁面へのビジュアルシート貼りで、インパクトの高い訴求が可能となりますので、ぜひご検討ください。
Source: http://www.transit-ad.com/news/ooh/qfront/

Which, roughly translated by Google Translate, means:
Video media QFRONT is, will stop selling due to stop airing in January of next year. 
Then, in late March period limited than one late stage, it was decided that vision part also sold as sheet media in conjunction with the Q's Wall + Q'sEYE. 
And medium good very rich, stuck in visual sheet to the glass wall, high impact appeal becomes therefore possible, please examine.
Thomas, the administrator at Japan Reference,says:
The ad agency running the screen at the Q-Front Bldg. announced in October 2012 that they will stop airing ads as of January 2013. Instead of the screen they will offer "visual sheets" (Q's Wall + Q'sEYE) as displayed on the photo. 
So, it looks like the days of the giant video monitor are gone.  It is almost akin to removing the Hollywood Sign and replacing it with billboards.

UPDATE (6-24-13):  On one of the other posts on this subject, a comment was posted that said:
As per my other post, it appears we were jumping the gun a bit. According to a Japanese website transit-ad.com, the Q-Front screen is being replaced with a 16:9 screen from 1st August. Here is an English translated extract from the article:
It becomes the new Q'S EYE next resale large vision of the landmark building of the Q FRONT Shibuya Hachiko crossing "Q'S EYE" is renewed.
Screen is smaller, but the diversion of material is now easy to be changed ratio of 16:9.
Broadcast start, scheduled for 8/1.
Maybe it is not the end of a giant monitor screen on the building after all?

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