It's finally happened. The new concessionaire, Aramark, took action in renaming several iconic attractions at Yosemite National Park due to the trademark dispute and lawsuit by the former concessionaire, Delaware North against the National Park Service. It remains to be seen if these changes are permanent or, hopefully, temporary.
The Buffalo News reported:
Delaware North is plowing ahead with its court case against the National Park Service even as work crews Tuesday changed the names of popular attractions on buildings, restaurant menus and directional signs throughout Yosemite National Park. They even switched out bars of soap bearing hotel names.
The Buffalo-based hospitality and tourism conglomerate is enduring a wave of bad publicity as the Park Service and the new Yosemite concessionaire, Aramark, started changing the names of the Ahwahnee Hotel, Curry Village and other venues at the park just after midnight California time Tuesday.
The move came as the parties remain embroiled in a bitter trademark dispute that shows no sign of ending soon.If there was ever a corporation who deserves to be boycotted, Delaware North is definitely it!
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