|Above, Godzilla atop the Shinjuku Toho Cinemas. Photo by Armand Vaquer.|
Godzilla has been a popular advertising "spokesman" for different products for decades. Now the Great Lizard is promoting oral hygiene.
According to an article in Anime News Network:
Official Shinjuku tourism ambassador and rampaging monster Godzilla wants to remind visitors that taking care of their teeth is important for bodily health.
The Godzilla bust atop Kabuki-cho's TOHO Cinemas Shinjuku can be seen holding an equally giant cup with the word "Isodine" written on the side. Isodine is a brand of mouthwash being promoted by Mundipharma in collaboration with TOHO. The cup was added to the bust on April 4 and will stick around until April 10.To read more and see Godzilla with his cup, go here.