|Above, a big neon advertising sign in Asakusa. Photo by Armand Vaquer.|
In order to meet the goal of 40 million visitors by 2020, provided that the surging yen doesn't put a damper on that, the Japan Tourism Agency is seeking a 58% budget increase to build on the boom in visitors.
According to an article in the Japan Times:
The Japan Tourism Agency is asking for ¥31.6 billion in the fiscal 2017 budget, a 58.0 percent increase over last year, as it tries to boost the number of foreign visitors.
The request includes ¥15.5 billion for measures to make the country more tourist-friendly, such as the establishment of new visitor information centers. In addition, ¥11.5 billion will be earmarked primarily for promotions targeted at wealthy individuals in various countries in Europe as well as the United States and Australia.The original goal was 20 million visitors by 2020, but that was already met this year. This increase has already put demand pressures on Japan's available hotel rooms. Prices for accommodations are sure to rise due to the supply and demand.
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