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Thursday, February 23, 2017

What's The Value of A Yosemite Trademark?

Above, as sign pointing the way to the former Curry Village. Photo by Armand Vaquer.

Now that the administration of President Donald J. Trump is in place, maybe some movement in the years-long battle between the federal government and former concessionaire Delaware North over the trademark dispute of Yosemite National Park will take place.

Above, the former Ahwahnee Hotel. Photo by Armand Vaquer.

A new filing has been made by the government over the value of the trademarks.

According to the Star-Telegram:
WASHINGTON A Yosemite National Park trademark challenge now turns, in part, on two dramatically different estimates of what some famous names are worth. 
In a new court filing, the government made public more of its evidence for its claim that the park’s former concessionaire put an “improper and wildly inflated valuation” on its trademarks for such names as the Ahwahnee hotel. While the concessionaire valued its Yosemite intellectual property at $51.2 million, the government’s consultant said it’s more like $3.5 million. 
The vastly different estimates are more than just bargaining positions, though they may serve that purpose. They also illustrate the difficulties in putting pricetags on names associated with a park as beloved as Yosemite.

To read more, go here.

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