The best way for a business to find itself in bankruptcy is to meddle into politics and take stands that will piss off much of their customer base.
The latest is Patagonia, the outdoor clothing giant.
From Young Conservatives:
Are you on of the millions of Americans out there who enjoy shopping at Patagonia?
If so, you might want to reconsider that position when you hear what the popular retailer is doing in the political arena.
If you are the kind of person who believes in boycotts, odds are you will go that direction with Patagonia.
From Weasel Zippers via Breitbart:
The CEO of outdoor clothing giant Patagonia is burnishing her anti-Republican bona fides again, this time saying she intends to pledge her entire company to the “resistance” of President Donald Trump.
Patagonia CEO Rose Marcario recently attacked President Trump for his statements about rolling back President Obama’s unusually aggressive campaign of confiscating millions of acres of state lands and claiming them as “national monuments.”This action by Patagonia's CEO Rose Marcario will accomplish nothing except hurt the retailer's business. It is clearly a stupid move on Marcario's part.
I have not shopped at a Patagonia store, but I did buy a pair of Patagonia walking/hiking shoes at R.E.I. (photo at top).
Unless Patagonia changes its tune, they will not see another penny from me. Looks like a boycott of Patagonia is about to begin.
To read more, go here.