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Thursday, August 22, 2019

Yosemite Trademark Settlement Details Revealed

Above, the Ahwahnee Hotel in Yosemite Valley. Photo by Armand Vaquer.

It has been a little over a month since it was announced that the Yosemite National Park trademark dispute between the former concessionaire, Delaware North, the National Park Service and the new concessionaire, Aramark, had been settled.

Through a Freedom of Information request, the San Francisco Chronicle has obtained the details of the settlement.

They wrote:
Yosemite National Park recently settled one of the nation’s oddest intellectual property disputes, teaming up with the company that manages the park’s hotels and restaurants to pay the former operator for trademarks the company notoriously claimed were its own. 
Turns out, Yosemite got a lot more in the $12 million deal than a few famous place names in the park, like Ahwahnee and Curry Village. 
According to newly released legal documents, the global hospitality company Delaware North handed over more than 30 park-related names, designs and logos that it had quietly registered with the U.S. Patent and Trademark Office when it operated Yosemite’s visitor facilities. 
The relinquished property includes seven images of the iconic Half Dome cliff face, symbols like pine cones and badger paws associated with Yosemite and slogans used for park marketing, such as “Girls on Granite” and “Go Climb a Rock.”

To read more, go here

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