JTA Ad Campaign Focuses On Japanese People, Culture

Above, girls in Asakusa, Tokyo.  Photo by Armand Vaquer.

The Japan Tourism Agency has a new tourism ad campaign that does not focus on the country's attractions, but rather its people.

According to Tnooz.com:

Many tourism boards choose to focus on the locations and things to do rather than its habitants as a method of enticing visitors to a country. 

Not so at the Japanese Tourism Agency, which is putting its faith in the people in its latest marketing campaign. 

The idea is to showcase the culture, traditions and history of Japan from the perspective of its population rather than simply a fancy cascade of traditional tourism hotspots such as Mount Fuji and Tokyo skyline.

The article also includes an advertising video.

Read more at http://www.tnooz.com/2013/03/17/news/japan-brings-its-people-to-the-fore-in-hit-web-promo-to-tourists-video/#MDF4F0pWY7GRrvEt.99