Yahoo! Japan Donating To Earthquake Relief For Each "3.11" Search Today

Today marks the fourth anniversary of the Great East Japan Earthquake and tsunami.

This year, again, Yahoo! Japan will donate ¥10 to earthquake relief for each "3.11" search on their search engine.

According to Rocket News 24:

Four years on, the earthquake, tsunami, and nuclear crisis that befell Japan’s Tohoku region on March 11, 2011 have very little effect on the day-to-day lives of most people in the country. The rolling blackouts have stopped. Batteries and bottled water are once again readily available. Trains are running, and whole cities aren’t spending hours walking home from work or school. 

But while a return to normalcy is a desirable, and ultimately necessary, part of recovery, it’s also important to remember what happened. To stem the forgetfulness that often accompanies the later stages of coping with tragedy, on March 11 Yahoo! Japan will be making a donation to the Tohoku recovery efforts for every person that searches for “3.11” through the company’s search engine.

The Internet provider and portal conducted an identical initiative last year, supplying a total of 25,683,250 yen (approximately US $216,000) to charitable organizations. This year, Yahoo! will be making its donation to the Tohoku Recovery Support Organization (Tohoku Fukkou Shien Dantai in Japanese). 

A 10-yen donation will be made for each user who searches for “3.11” between midnight and 11:59 p.m. on March 11. To reiterate, the donation is made per user, not per search. Once you’ve searched once, you’ve done your job, so there’s nothing to be gained by repeating the search over and over again.

 To get to Yahoo! Japan's search box, go here.