Japan Tourism Means Wi-Fi Opportunities For Carriers

Above, the Kinkaku-ji "Golden Pavilion" in Kyoto. Photo by Armand Vaquer.

Japan is a place where technology is making everyday life and travel easier for people.

However, Wi-Fi availability in Japan lagged a bit in comparison to the U.S., but they are rapidly catching up. A new law is opening more opportunities for Wi-Fi carriers.

Wi-Fi Now reported:

A new Japanese law means big business for one of Japan’s largest carriers: Japan’s tourism promotion law aims to get 40 million inbound tourists by 2020, and those tourists will use Wi-Fi to enjoy the country and get around. The service is monetized through ads and data.  

Hiroshi Kiji, Director at Wi2, one of Japan’s largest carriers, says that Internet access is a prime concern for tourists – and a driving force for how they share their experiences with other potential visitors.  Internet connectivity was identified as the single biggest challenge identified by foreign visitors in recent survey. And within that category, free Wi-Fi was identified as the biggest issue.

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