Starbucks In Japan Pouring Less Coffee

Above, Starbucks offers a bird's eye view of Shibuya Crossing.  Photo by Armand Vaquer.

Starbucks Japan is pouring less coffee into cups of Japanese customers.

The Tokyo Times reported:

Starbucks Company, one of the world’s largest coffee-shop operators, stated recently that it reduced the amount of coffee poured into each Japanese cup by 9 millimeters. 

The company said the decision reflected customers’ request, in order to avoid spilling coffee and to have more room for adding milk.

I've been to several Starbucks in Japan, most notably the one whose dining area provides a bird's eye view of Shibuya Crossing (photo above) in Tokyo.

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