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Saturday, April 6, 2013

Google Sells Frommer's Travel Guide Brand...Back To Frommer


Last August, I blogged about Google's acquisition of Frommer's travel guides.

Well, news is out today that Frommer's is back in the hands of founder Arthur Frommer.  Starting this autumn, Frommer plans to publish 40 titles, half of which will be available in print and digitally and the other half available only in print.

According to UPI.com:

NEW YORK, April 6 (UPI) -- Google says it has sold its recently acquired Frommer's travel guide brand back to founder Arthur Frommer for an undisclosed sum. 
The Internet giant declined to say why it parted ways with the venerable Frommer's brand, which it acquired less than a year ago for $22 million.
That certainly was short-lived!

Read more: http://www.upi.com/Business_News/2013/04/06/Frommers-to-resume-print-travel-guides/UPI-31271365282780/#ixzz2PkXJfLea


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