JAL Tohoku Support Project

Above, some of the 200 islets of Matsushima Bay.  Photo by Armand Vaquer.

Some of the most scenic areas of Japan are up in the Tohoku region. I was up there in 2006 visiting Sendai and nearby Matsushima.

Unfortunately, Tohoku was the hardest hit region by the Great East Japan Earthquake of March 2011. While most of the tourism-related businesses have been long up and running, they still have not fully recovered and many businesses are barely hanging on and some have already gone out of business due to a lack of tourists.

With the above in mind, it is pleasing to see that major Japanese companies are doing what they can to help bolster tourism-related businesses in the region.

Japan Airlines is one of those businesses lending a helping hand.

According to eTurboNews:

TOKYO, Japan - Japan Airlines (JAL) has started JAL Tohoku Support Project - "VISIT TOHOKU!" since June 1, 2013 under its basic CSR (Corporate Social Responsibility) Policy. For purpose of supporting disaster-affected area, the airline contributes to stimulate tourism demands and support local industries in Tohoku through its activities of "Bring more tourists to Tohoku" and "Promote people's interest in Tohoku", as well as contributes to support the disaster-affected inhabitants. 

To read the full article, go here.