|Above, a Japanese-style ryokan room in Atami. Photo by Armand Vaquer.|
This was a topic at the recent JATA T-Expo.
According to Travel Daily Asia:
‘How do you make visitors stay more nights at your property?’ was one of the questions asked to Japanese hoteliers at the recent JATA T-Expo in Tokyo.
In a symposium entitled ‘Diversifying destinations for sustainable growth’, a panel discussed the appeal of truly local experiences – in this case, Japanese activities like seeing monkeys bathing in hot springs, wearing Yukata pyjamas and Japanese-style sandals, pottery making and traditional archery.
Owners of local ryokans – traditional Japanese guesthouses – also discussed how they had improved sales.
Embracing culture differences was a key theme; sleeping on tatami mats was an attraction in itself, not a comfort problem.To read more, go here.