In a last-minute ploy to stop the National Park Service from renaming iconic attractions in Yosemite National Park due to a trademark lawsuit, Delaware North offered to assign trademarks to Aramark.
Aramark rejected the offer.
According to National Parks Traveler:
Delaware North Co.'s offer to assign trademarks to iconic properties in Yosemite National Park to Aramark Corp. pending determination of the "fair value" of those marks was rejected Sunday, with Aramark officials saying the trademarks "belong to the American people."
"These names that rightfully belong to the American people could be preserved immediately if DNC chose to do the right thing and drop its lawsuit against NPS," Aramark spokesman David Freireich told the Traveler in an email.
Delaware North has been publicly pilloried for demanding to be paid for trademarks it holds to the names of iconic lodges and properties in Yosemite. On Friday it wrote Aramark with an offer to assign those trademarks to the company's Yosemite subsidiary, Yosemite Hospitality, LLC, until a court could determine the fair value Delaware North should be paid for those trademarks.
Without the transfer, names to The Ahwahnee Hotel, Yosemite Lodge, Wawona will be changed on Tuesday when Yosemite Hospitality takes over the concessions operations.Aramark is right. Those trademarks belong to the American people.
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