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| Above, cruise ships docked at Nassau, Bahamas last August. Photo by Armand Vaquer. |
It is the most wonderful time of the year, according to the holiday song. This goes especially for cruise line companies.
They are basking in the surge of new bookings, the most since the pandemic.
Yahoo! Finance reported:
The early post-pandemic days were rough for cruise lines. Passengers—with the horror stories of people being stuck in their cabins and unable to dock at ports fresh in their mind—largely avoided sea travel, resulting in steep discounts and empty decks. Today, the story is a much different one.
Cruising is back in a big way. Bookings are at their highest levels since the pandemic, and reservations for trips in 2025 are running 10% to 15% above historic levels, according to the Wall Street Journal.
That’s causing a bit of a problem for people who typically book during the holiday season, when, historically, the best promotions have been available. This year, "wave season" is still rolling along, but the offers aren’t quite what they have been. Instead of discounts, travelers are seeing offers like dining upgrades or drink packages.
To read more, go here.
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