15 Things Winchester Got Right

Above, my pre-64 Winchesters: Winchester 62A, Winchester 94
and Winchester Model 12 shotgun. Photo by Armand Vaquer.

Winchester has been around for over 100 years. 

Although it has undergone changes and ownership, the Winchester brand, be it firearms or ammo, is a brand that still resonates among gun owners. 

MSN posted a slideshow article on the "15 things Winchester got right that kept the brand alive for generations."

They start it with:

Winchester got one of the most important things right from the start: repeating fire mattered. In an era when many firearms were still single-shot or slow to reload, Winchester leaned into lever-action repeating rifles. That gave shooters more rounds on tap and changed what a rifle could do in the hands of hunters, settlers, lawmen, and soldiers.

That early move shaped the whole brand. Winchester did not become famous because it made another ordinary rifle. It became famous because it helped make the repeating rifle part of American firearm culture. Once people connected the Winchester name with fast follow-up shots and practical firepower, the brand had a powerful identity to build from.

To read more, go here.