Official "Cool Japan" Ambassadors To Be Named

Above, the Godzilla statue in Hibiya, Tokyo. Photo by Armand Vaquer.

Japan is continuing to come up with more promotional ideas for attracting foreign visitors as the 2020 Tokyo Olympics gets closer.

The latest is from The Japan News (Yomiuri Shimbun):

So-called Japan connoisseurs overseas will be included on the Cabinet Secretariat’s list of those to be named official goodwill ambassadors as a way to help disseminate Japanese culture to the world under the new “Cool Japan” strategy plan. 

The Cool Japan Promotion Council approved the plan on Wednesday. 

The government and private sector jointly put forward the strategy to promote prominent Japanese cultural items and services such as fashion, food and local brands outside Japan. It is likely to later include the plan in its growth strategy.

Maybe this time, Godzilla will be included as one of Japan's "cultural items" in the promotion. Only time will tell.

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