Back in the late 1950s and 1960s Bell Brand potato chips was advertised extensively on kiddie shows on KTLA Channel 5 and elsewhere.
In the Southern California market, Bell Brand was a big competitor against Lay's brands of snack foods and Granny Goose potato chips.
Then, Bell Brand disappeared. I wondered what happened to them.
I did some checking and this is what Wikipedia had to say:
Bell Brand Foods, Inc. was founded by Cyril C. Nigg in 1925, the company was a Southern California-based manufacturer of a regionally popular line of snack products including potato chips, tortilla chips, corn chips, cheese curls and pretzels. The company's headquarters were located in Santa Fe Springs, California. General Foods Corporation put Bell Brand up for sale in 1995 due to the company's financial issues. However, Bell Brand went out of business on July 7, 1995 after General Foods could not find a buyer for the company.
Bell Brand potato chips were advertised on television by Southern California station affiliates, with the tag line at the end of every commercial: "If it's Bell, it's swell!".
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