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| Above, Elk City, Oklahoma KOA. Photo by Armand Vaquer. |
As 2026 is the centennial of Historic Route 66, Kampgrounds of America is focusing their marketing to those KOA Kampgrounds along the historic route for the celebration.
According to RV Business:
BILLINGS, Mont. — As Route 66 marks its 100th anniversary, the historic “Mother Road” is once again at the center of American travel. New data from Kampgrounds of America (KOA) shows the centennial is helping fuel a resurgence in road trips driven by a desire for slower, more intentional exploration.
In a special preview of research soon-to-be released as part of KOA’s annual Camping and Outdoor Hospitality Report, 43% of campers say they plan to take a heritage or Americana-focused road trip, with growing interest in longer, multi-stop journeys that prioritize small towns, historic landmarks and roadside attractions.
“The Route 66 centennial is the perfect moment to finally take that iconic road trip you’ve been dreaming about,” said Diane Eichler, senior vice president of marketing at KOA. “This year, we’re seeing a real shift toward slower, more intentional road trips. People aren’t just driving Route 66, they’re stopping, exploring and spending time in the small towns along the way. Camping makes that kind of immersive travel easy.”
Also, according to the article:
Nearly 30 KOA campgrounds are located within an hour of Historic Route 66, stretching from Illinois to California.
The nearest KOA along the route is in Grants, New Mexico.
To read more, go here.
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