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Friday, July 1, 2011

Japan Times: Boosting Japan's Flagging Tourism

Above, the Bandai Bridge in Niigata, Japan. Photo by Armand Vaquer.

An article has been posted over at The Japan Times on "Boosting Japan's Flagging Tourism."

The article rehashes the numbers of foreign tourists between last year and this year's after the March 11 earthquake and tsunami. I've already posted those numbers so I won't go over them again.

However, the article has a number of suggestions for reviving tourism to Japan.

They include:

The Japanese government, travel agencies, tourism associations, tourism-related businesses, transportation companies and local governments should work together to make Japanese tourism more attractive.

The top task at hand is for the government and Tokyo Electric Power Co. to bring the Fukushima No. 1 nuclear power plant's reactors in Fukushima under control as fast as possible.

The government also must disseminate accurate information as quickly as possible on the efforts being made to end the nuclear crisis, on radiation levels in various areas of Japan and on the progress being made to rebuild infrastructure in the areas of Tohoku that were devastated by the earthquake and tsunami.

Many visitors comment that they have been most impressed with the beauty and culture of Japan and the hospitality of its people. But Japan has its share of downsides, including high costs and difficult-to-understand information on transportation and tourist attractions.

Tourism agencies should put together travel packages suitable for a wide range of budgets. Maps and signs should be written in a manner that is easy to understand for non-Japanese.

Tour guides should at the very least be fluent in English, if not additional foreign languages, and people working at sites popular with tourists, including temples, shrines, restaurants and bars, should be capable of giving brief explanations in English.


To read the full article, go here.

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