All Nippon Airways has launched a new website that targets U.S. tourists who are also manga and anime fans.
According to Japan Daily Press:
In the tradition of Japanese manga-style comics, All Nippon Airways (ANA) recently launched a tourism and culture website called “Let’s Do Japan” (www.letsdojapan.com). ANA, Japan’s leading airline in terms of sales, built the site to let online visitors create their own Japanese manga personality while learning helpful tidbits about Japanese culture and trends.
This is ANA’s first-ever tourism campaign that is specifically targeted at U.S. consumers, given that Japanese manga and anime are becoming global phenomena, especially in America. Site visitors will be able to create their own manga characters through a site feature called “Manganizer”. The app uses manga-style graphics and features five distinct Japanophile travelers that the visitors can choose from: they can either be the Executive, the Fashionista, the Gourmand, the Designer or the Aficionado, thus creating a true-blue manga hero with stories that use the visitors’ own pictures.
Sounds like fun.
To view the full article, go here.
No comments:
Post a Comment