"Cool Japan" Supported By Prime Minister Abe

Above, Astro Boy is featured at a Niigata ATM.  Photo by Armand Vaquer.

The tourism campaign promoting "Cool Japan" has received the blessing and support of the Prime Minister.

According to the Japan Daily Press:

Prime Minister Shinzo Abe is eager to get the ‘Cool Japan’ concept going, as the government held the first council meeting for its promotion on March 4. The concept aims to develop Japan’s uniqueness in terms of anime, fashion and other cultural traditions abroad, effectively increasing exports of these products. This is in line with one of Abe’s key policy measure to nurture related industries and transform them into major export businesses.

So far, I've seen nothing to indicate that kaiju will be a part of the "Cool Japan" campaign.

To read the full article, go here.