'Supergirl' Pre-release Tracking Looks Disastrously Bad

Above, the classic Supergirl by Jim Mooney.

When James Gunn's Superman was released, I was not impressed. The costume was horrible and the story was not interesting enough to me to head to the local theater.

It appears his Supergirl is underwhelming people as well and is on track to be a disappointing flop.

I enjoyed the previous Superman movies, you know, the Henry Cavill ones. I wasn't too thrilled over his costume either, but I liked the movies and his portrayal. DC Entertainment decided to jettison that series and do another reboot. 

Above, the first appearance of Supergirl by Curt Swan and Al Plastino.

Fox News has posted an article on how Supergirl is not looking too promising. 

They begin it with:

DC Studios, housed at Warner Bros. Pictures, has tried to revamp its film and release strategies under the direction of James Gunn. Gunn, who was responsible for the "Guardians of the Galaxy" series, joined DC in 2022. His first big movie, made to jump-start the new DC direction, was 2025's "Superman." While not exactly a flop, it was a box-office disappointment. And Gunn himself may have been partially to blame.

Though the film avoided politics almost entirely, for some inexplicable reason, Gunn himself brought it up in pre-release promotional interviews.

"Yes, it’s about politics," Gunn explained in a story from The Times of London. "But on another level, it’s about morality.

"I mean, ‘Superman’ is the story of America – an immigrant that came from other places and populated the country," he continued. "But for me, it is mostly a story that says basic human kindness is a value and is something we have lost."

"It’s about human kindness, and obviously, there will be jerks out there who are just not kind and will take it as offensive just because it is about kindness. But screw them," he concluded.

Sure enough, "Superman" brought in substantially less money, before and after adjusting for inflation, than "Man of Steel." And pre-release tracking for the latest entry in Gunn's new DC Studios series, "Supergirl," is tracking to do substantially worse.

To read the full article, go here.