Tohoku, Sendai Planning New Tourism Campaign

Above, Sendai Station, featured in two kaiju movies.  Photo by Armand Vaquer.

A new campaign to bring back international tourists to the Tohoku region and Sendai is planned for next year.

According to TTG Asia:

THE city of Sendai, Tohoku Tourism Promotion Organization, Japan Railways and inbound travel experts in the Tohoku region are coming together to roll out a rejuvenated Welcome to Sendai campaign from April to June 2013, in the hope of regaining tourism numbers. 

Campaign details were still being worked out at press time but are expected to be ready by year-end. Unlike the first Welcome to Sendai campaign held in 2008, which was only targeted at the local market, the second edition will have more international appeal as the global audience comes into the cross hairs this time, with Asia as its core focus, said Sendai City’s economic affairs bureau senior officer, Osamu Arakida. 

The campaign aims to show that Sendai City, the largest city in Tohoku, is safe from harmful radiation and that business is as usual after last year’s earthquake and tsunami, said Arakida, who revealed that foreign arrivals to Sendai dipped from 90,000 in 2010 to 24,000 last year.

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