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| Above, an Asakusa shopping market. Photo by Armand Vaquer. |
Continuing their efforts to lure more foreign visitors to Japan, the Japanese government will be starting a new rating system that will measure the quality of establishments to deem them foreigner-friendly.
The Japan News (Yomiuri Shimbun) reported:
The government has launched one policy after another in its efforts to boost the number of visitors from overseas and encourage them to spend more money.
The Economy, Trade and Industry Ministry will establish a certification system to evaluate the quality of “omotenashi” — Japanese traditional hospitality — at Japanese-style ryokan inns and restaurants and endorse those deemed foreigner-friendly.
The ministry will test the certification system next summer.To read more, go here.
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