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Wednesday, May 11, 2016

The Japan Times Editorial On Finding A New Tourism Strategy

Above, a view from the Tokyo Skytree. Photo by Armand Vaquer.

Japan has gotten pretty ambitious in drawing more foreign tourists into the country.

There's a number of reasons why they are ambitious, since they missed their original 20 million goal by just a hair last year. But, with foreign exchange rates dropping between the U.S. dollar (and other currencies) and the yen in Tokyo in recent weeks, reaching the new goal may be in jeopardy.

The Japan Times posted an editorial.

It begins with:
The government’s new tourism strategy aims to attract 40 million visitors from abroad and have them spend ¥8 trillion a year by 2020 — both goals about twice what was achieved in 2015. It is indeed an ambitious plan that would turn Japan into one of the world’s major travel destinations. The number of inbound tourists roughly doubled over the past two years, but it can’t be taken for granted this trajectory will continue. The government should work out an action plan with concrete steps to enhance conveniences for visitors, including improved accommodations and easy access to interesting tourist spots.
To read more, go here.

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