Millennials Buying RVs

Above, I saw quite a number of young couples at last year's California RV Show. Photo by Armand Vaquer.

The Millennial generation is being targeted by the RV industry for a number of reasons. The current boom in RV sales is due in part by younger people buying RVs.

According to RV Life:

Manufacturers are expecting to ship nearly half a million RVs in 2018. Even more encouraging though, is the age of the buyers. Younger enthusiasts looking for a cheap, versatile vacation are largely driving sales growth. It is no longer just retirees looking to cross-country travel in giant Class As. Lower gas prices and better interest rates mean more Americans than ever are looking to buy an RV. 

Millennials travel 30% more than previous generations and view vacations as a way of life, not a treat. Having an RV makes it easier to take more frequent trips and disappear on weekend getaways. Most RVs are used for numerous weekend getaways, maybe five or six trips a year, with one longer trip mixed in. 

While Millennials can’t necessarily cut fat checks yet, they are willing to spend more on products and services that match their lifestyle. This fits hand-in-hand with the RV industry growth. Manufacturers have seen increased sales in smaller trailers that can be towed by an SUV.

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