|Above, Yui Hatano.|
A Taiwan transport company unintentionally (or maybe it was intentional) made a great marketing move by including a Japanese porn star's photo on a transport swipe card.
The Daily Mail reported:
A special edition swipe card for Taiwan's transport system featuring a Japanese porn star sold out within hours overnight despite a storm of opposition from women's groups.
Taiwan's EasyCard Corp said on its website that it sold its full run of 15,000 card sets by 4.18am Tuesday after phone orders started at midnight.
The stored value cards - also used for convenience store purchases - feature images of Yui Hatano, a 27-year-old Japanese woman who local media say likes Taiwan and wants to help the card company's charity donation scheme.To read more, go here.