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Sunday, December 13, 2009

Media Blitzing



As we're about a half a month away from the publication of The Monster Movie Fan's Guide To Japan, word is now getting out from several sources over the Internet.

One such source is the Anime News Network. They posted news last month of Peter H. Brothers's new book, Mushroom Clouds and Mushroom Men: The Fantastic Cinema of Ishiro Honda. I noticed that ANN's reach in the anime world was enormous and even some Japan-oriented websites (not necessarily anime-related) picked up their feed and carried the story.

I submitted the first news release on the Guide to them last month and received widespread coverage. Since I found that the Guide will be published on January 4, a second release was sent to ANN (along with wire services and other locations). ANN posted it almost immediately and I noticed the tentacles of the feed to other sites within hours. It's too bad that kaiju fandom doesn't have a similar source for news and news feeds.



One additional potential benefit on getting the news out about the Guide is that G-FAN magazine will be getting some publicity as it is mentioned and linked. Many of us associated with G-FAN may assume that "everyone knows about G-FAN." But we have found that many people have never even heard of it. By having it "shamelessly plugged" in the news release on the Guide, we may get some anime fans aware of it and possibly new subscribers. I'll check with editor and publisher J. D. Lees to see if he's noticed any positive "blips" in subscriptions or retailer orders in the weeks ahead.



One additional note on Brothers's book (above) on Ishiro Honda, it is now being offered on Barnes and Noble's (a big book seller) website. So anyone wanting a copy can now go through the pubisher, AuthorHouse, Amazon.com or at Barnes and Noble's website.

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