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Friday, August 19, 2016

IBM Japan To Scour Internet Chatter To Attract Tourists

Above, a view from the Tokyo Skytree. Photo by Armand Vaquer.

To find out what foreigners praise, complain or comment about Japanese tourist attractions, services and anything else about Japan online, a new business is being launched to use the data to attract more foreign tourists.

Nikkei Asian Review reported:
TOKYO -- IBM Japan is launching a new business that will monitor internet chatter to support local municipalities in their efforts to attract more foreign tourists. 
The idea is to read foreign-language postings, collect and analyze the information, and provide feedback that the municipalities can use to make improvements. 
The city of Kushiro in Hokkaido has already signed up for the service. IBM Japan hopes to have around 10 clients by the end of 2017.
 To read more, go here.

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