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Tuesday, June 4, 2013

"Discover the Spirit of Japan" Campaign

Above, the Sakuradamon gate of the Imperial Palace.  Photo by Armand Vaquer.

The Japan Tourism Agency is launching a "reboot" of their Visit Japan tourism campaign. 

Travelers Today reported:
Japan launched a reboot of its Visit Japan tourism campaign on Friday, which is almost two years after the deadly earthquake and tsunami hit the country, according to Yahoo! News. The reboot is titled "Discover the Spirit of Japan," and the main goal of the campaign is to inform the world that the country has recovered from the 8.9-earthquake that killed almost 16,000 people and caused billions of dollars of damage. 
The new campaign will focus on celebrating the creations, characters and common life of the Japanese people told through the traditional Japanese "Awa Dance." It's a photo-and-video campaign that can be viewed on the new web site.
To read more, go here

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