Starbucks Overtakes McDonald's As Top Eatery In Japan

Above, the McDonald's golden arches are prominent in this Shibuya street view. Photo by Armand Vaquer.

During my previous visits to Japan, I have partaken at several McDonald's and Starbucks locations and have found both chains' restaurants usually crowded.

Nikkei Asian Review has reported that Starbucks is about to overtake McDonald's as Japan's top eatery.

They reported:

TOKYO -- The Golden Arches are about to turn silver in Japan. 

Starbucks Coffee Japan Ltd. is set to overtake McDonald's Holdings Japan in terms of domestic earnings.  

Pretax profits at Starbucks Japan are expected to hit an all-time high for the third straight year in fiscal 2013, which ends in March. 

The Japanese unit of U.S. coffee giant is heading for top spot in the restaurant and food service industry for the first time since it moved into Japan in 1995.

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