Cousin T's Pancake Mix Is On The Way

Above, my last box of Aunt Jemima pancake mix. Photo by Armand Vaquer.

Since I have only about a cup's worth of Aunt Jemima pancake mix left, I decided to try out Cousin T's pancake mix. 

I absolutely refuse to buy from a company who'd rather be woke instead of right in changing the brand from Aunt Jemima to Pearl Milling Company, a name that sounds unappetizing like a "gravel mining company".

It was a move by parent company Quaker Oats Company that had even angered the families of Nancy Green, Lillian Richard and Anna Short Harrington, the models for the "Aunt Jemima" character trademark over the years. 

Above, part of the email I received this morning.

This morning, I received an email from Cousin T's notifying me that my order has been shipped. I am looking forward to receiving it and trying it out.

Cousin T's: Make Pancakes Great Again!

Comedian (and big Trump supporter) Terrence K. Williams has a line of pancake mixes. I spotted the ad for them on Facebook and decided to give them a try (I am down to the last of a box of Aunt Jemima Pancakes and refuse to buy the re-branded mix). Since I prefer waffles, I hope it makes great waffles as well.

To order some of Cousin T's pancake mixes and other products, go here.

Pearl Milling Company, Aunt Jemima's New Name, Gets Battered

Above, the new brand name replacing Aunt Jemima.

Of all the stupid things to come out of the Marxist-driven Black Lives Matter frenzy last year, it is renaming iconic product symbols that takes the cake (pun intended).

The name change for the Aunt Jemima brand is getting slammed. Deservedly so!

The New York Post reported:

Aunt Jemima’s new name, Pearl Milling Company, is getting battered online for sounding like an unappetizing “gravel mining company” or “a James Bond villain.”

The unsavory reviews are pouring in from Twitter, with some breakfast buffs threatening to switch to Pearl Milling’s competitors, Mrs. Butterworth’s or Log Cabin, over the revamp.

“I think it sounds like a gravel mining company,” lawyer Michelle Rozovics wrote.

Another said Pearl Milling Company sounded like “something owned by a James Bond Villain.”

Meanwhile, one critic noted, “Pearl Milling Company? Sounds like a generic house brand for Dollar General.”

Some even vowed to boycott the brand altogether.

 

Above, probably my last box of Aunt Jemima pancake mix. Photo by Armand Vaquer.

That includes me. I have a box of Aunt Jemima pancake mix in my kitchen cupboard. Once that's gone, unless the company comes to its senses, no Pearl Milling Company pancake mix will grace my kitchen. 

The family of Aunt Jemima is steadfastly opposed to the name change.

Hopefully, the name change will go into the "ash heap of history" like new Coke. Aunt Jemima/Pearl Milling Company brands are owned by PepsiCo.

To read more, go here.

Now It's Cream of Wheat

Following Aunt Jemima, Uncle Ben and (can you believe this?) Mrs. Butterworth, the wussies who are in charge of Cream of Wheat cereal are "reviewing" the black chef on their packaging.

USA Today reported:

The packaging on boxes of Cream of Wheat may soon change. 

Cream of Wheat’s parent company, B&G Foods, said it is “initiating an immediate review” of the brand’s packaging. 

The announcement follows decisions by the parent companies of Aunt Jemima, Uncle Ben’s and Mrs. Butterworth's to overhaul their imaging in the wake of renewed calls for racial equality. 

"We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism,” B&G Foods said in a news release. “B&G Foods unequivocally stands against prejudice and injustice of any kind.”

I don't see the chef as offensive. But there are wackos out there who will find any excuse for find anything offensive. And, I always thought Mrs. Butterworth is white.

To read more, go here. 

Goodbye, Aunt Jemima; Uncle Ben Next?

Above, an earlier version of Aunt Jemima packaging.

First, it was Land o Lakes butter removing the beautiful Indian maiden from its packaging. Now, one (maybe two) other brands are doing the same

A brand that dates over 130 years is being "retired".

Fox News reported:

Aunt Jemima is being rebranded with a new name and image, parent company Quaker Oats has announced, acknowledging that the face of the brand was “based on a racial stereotype.”

It was announced on Wednesday morning that the line of pancake mix, syrup, and other breakfast foods will be debut a new look as part of Quaker’s push to “to make progress toward racial equality.” 

“We recognize Aunt Jemima’s origins are based on a racial stereotype," said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, in a statement shared with Fox News. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."

And, following suit by Quaker Foods' action (from Adweek):

Just hours after PepsiCo acknowledged its Aunt Jemima brand is based on a racial stereotype and it will change the name and packaging, rice brand Uncle Ben’s said it plans to follow suit by “evolving the visual brand identity.” 

In an email, Sara Schulte, external communications manager for Uncle Ben’s parent company Mars Food North America, said, “We have indeed been considering a more substantive change and have begun that work even before news of Aunt Jemima.” 

She did not specify what that “substantive change” will look like or what the timing will be, saying only, “We are evaluating all possibilities.”

 Soon, offended bald guys with earrings will be gunning for Mr. Clean!

To read more, go here.

For the story of the real "Aunt Jemima", Nancy Green, go here.