 |
| Above, the new brand name replacing Aunt Jemima. |
Of all the stupid things to come out of the Marxist-driven Black Lives Matter frenzy last year, it is renaming iconic product symbols that takes the cake (pun intended).
The name change for the Aunt Jemima brand is getting slammed. Deservedly so!
The New York Post reported:
Aunt Jemima’s new name, Pearl Milling Company, is getting battered online for sounding like an unappetizing “gravel mining company” or “a James Bond villain.”
The unsavory reviews are pouring in from Twitter, with some breakfast buffs threatening to switch to Pearl Milling’s competitors, Mrs. Butterworth’s or Log Cabin, over the revamp.
“I think it sounds like a gravel mining company,” lawyer Michelle Rozovics wrote.
Another said Pearl Milling Company sounded like “something owned by a James Bond Villain.”
Meanwhile, one critic noted, “Pearl Milling Company? Sounds like a generic house brand for Dollar General.”
Some even vowed to boycott the brand altogether.
 |
| Above, probably my last box of Aunt Jemima pancake mix. Photo by Armand Vaquer. |
That includes me. I have a box of Aunt Jemima pancake mix in my kitchen cupboard. Once that's gone, unless the company comes to its senses, no Pearl Milling Company pancake mix will grace my kitchen.
The family of Aunt Jemima is steadfastly opposed to the name change.
Hopefully, the name change will go into the "ash heap of history" like new Coke. Aunt Jemima/Pearl Milling Company brands are owned by PepsiCo.
To read more, go here.
No comments:
Post a Comment