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Friday, January 15, 2016

Yosemite Trademark Battle: BOYCOTT DELAWARE NORTH!

Thanks to the greedy and immoral actions of a former concessionaire, the names of some of Yosemite National Park's sites and structures will be renamed.

CNN reported:
(CNN)A few of the iconic structures and sites at Yosemite National Park are being renamed due to a legal battle over trademarks, the National Park Service said. 
In one move, The Ahwahnee Hotel, built in 1927 and a National Historic Landmark in the Yosemite Valley, will have its exotic-sounding name changed to The Majestic Yosemite Hotel, according to the National Park Service. Signs will come down on four other structures in the park as well. 
The name changes are due to a legal battle with Yosemite's former concessionaire -- a subsidiary of Delaware North (DNCY) -- which ran the park's lodging, retail and food services for more than 20 years. 
Yosemite's new partner is a subsidiary of Aramark -- another global concessionaire firm.
The Park Service says Delaware North claims ownership of some of the park's tradenames and trademarks, and is demanding more than $50 million in compensation for the rights to those names. Instead of paying, the Park Service said it will change some of them: the Wawona Hotel will be renamed Big Trees Lodge and Curry Village will be called Half Dome Village.
Yosemite National Park and its trademarks (through the federal government) belong to the American people, not some blood-sucking corporation. I hope the government wins their lawsuit against Delaware North.

In the meantime, all Americans who feels revulsion over Delaware North's actions should boycott them. I hope such a boycott drives them out of business.

I have reservations to camp in Yosemite in April.

To read more, go here.

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