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Friday, June 17, 2011

Japan Tourism Industry Targets Anime Fans

Above, anime characters aren't difficult to find in Japan as this Niigata tour bus demonstrates.

Japan's tourisn industry is beginning to think "outside of the box" in coming up with ways to lure foreign tourists to Japan. Japan's tourism industry was hit hard by the March 11 Great East Japan Earthquake.

Breitbart.com reported today:

TOKYO, June 17 (AP) - (Kyodo)—The Japan National Tourism Organization said Friday it has compiled an English-language map that introduces tourism spots and theme parks related to Japanese "anime" as part of efforts to attract more foreign tourists.


I have advocated that the Japanese tourism industry also market tours to Japan to fans of Japanese science-fiction and fantasy movies.

JNTO's targeting of the anime fan market seems to be a good start. However, anime fans tend to be younger than the baby-boomer generation (i.e., people with travel money) whose first exposure to Japanese pop culture were through Japanese science-fiction movies.

To read the full article, go here.

1 comment:

Market Data said...

Recent news I read here.I was not aware of this great news before reading this blog.Really,interesting idea have been invented by Japan.
Through Japanese science-fiction movies,they try to attract foreign tourist specially anime fans..Thanks for sharing valuable post

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