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Monday, July 2, 2012

10 Reasons TV Commercials are Less Effective Nowadays


Above, George "Superman" Reeves pitching Kellogg's Frosted Flakes in the 1950s.

Advertising and marketing have been interesting topics to me. So when I was contacted about "10 Reasons TV Commercials are Less Effective Nowadays," I couldn't resist passing it along.

It starts out with:

Years ago having a strategically placed television advertisement was like marketing gold. However, a recent survey showed that 78% of advertising executives and marketers feel the effectiveness of traditional 30 second television spots is waning. Here are 10 of the reasons why advertisers are considering other methods of marketing to offset the cost of television advertisements:

To see the list, go here.

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