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| Above, the JR Niigata Station has a great sake gift shop of local brews. Photo by Armand Vaquer. |
One has to give Japan a lot of credit for coming up with new (and not-so-new) ideas to boost tourism.
The latest is using the national alcohol to promote tourism.
According to The Asahi Shimbun:
Move over cars and high tech. Japan, long renowned for its innovative autos and gadgets, now hopes to turn sake and other local spirits into export hits as well.
Tokyo looks to make its traditional rice wine part of national growth strategy, aiming at an overseas marketing push to help bring tourism and investment to struggling rural areas.
When I was in Niigata two years ago, I picked up some of the local sake to bring home. I saved one bottle of rice sake for when my 2011 crop check arrived in the mail. Once it did, my roomie and I popped the sake bottle open to celebrate.
Since then, when we go out for sushi, we make sure to include sake with the meal.
The idea sounds like a good one and it just might work!
To read more, go here.
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