RVIA Is Ignoring Baby Boomers In Ad Campaign

Above, at Crater Lake National Park in Oregon. Photo by Armand Vaquer.

It has been true to a certain extent that advertising has targeted younger people over the years. Sometimes marketers ignore some age groups who have the most disposable money to spend.

Now, it seems that an ad campaign for RV buyers is ignoring the baby boomer generation and is targeting younger generations.

According to RV Travel:

OPINION

I’ve got some good news and some bad news for longtime baby boomer RVers. The good news is that the “seniors” age group likely won’t be getting bombarded (as much) with ads and emails encouraging you to purchase a new RV. While RV manufacturers and dealers will still gladly take your money, those born between 1946 and 1964 are no longer the prime target market for RV makers and sellers.

The bad news is that Go RVing™, the multi-million-dollar, 25-year-old marketing program run by the RV Industry Association, is setting its well-funded sights squarely on the new generation of RV buyers, which numbers in the millions.  

The average age of RV buyers is dropping… fast

A recent RV Industry Association study found that the average age of a new RV buyer has dropped rapidly, and now sits at around 33 years of age.  

To read more, go here.