Survey Reveals Foreign Interest In Japanese Cuisine, Travel

Above, an Asakusa sushi restaurant. Photo by Armand Vaquer.

The results of a recent survey of people abroad on what interests them about things Japanese has been released.

According to The Japan News (Yomiuri Shimbun):

People abroad have strong interest in things Japanese, including cuisine, travel and fashion, according to a survey on Japan brands conducted by major Japanese ad agency Dentsu Inc. 

In order, Japanese cuisine, travel and fashion were ranked the top three items when participants were asked about their interests regarding the country, followed by Japanese gardens and hot springs.

Conducted in April, the survey queried 3,600 people in their 20s to 50s in 18 countries and territories, including the United States, European and Asian countries, by listing 32 items to choose from that represent Japan brands.

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