JNTO To Relaunch "Enjoy My Japan" Campaign

Above, the Saikai Bridge that was featured in Rodan (1956) in Kyushu. Photo by Armand Vaquer.

Japan is still closed off to foreign visitors. But when the country does reopen to foreign visitor, the Japan National Tourism Organization (JNTO) will be ready. They hope.

JNTO is relaunching its "Enjoy my Japan" promotional campaign.

According to Japan Today:

TOKYO - While Japan has not yet re-opened its borders to overseas visitors, the Japan National Tourism Organization (JNTO) and the country’s many local attractions are gearing up for the resumption of international travel.

JNTO has re-invigorated its global “Enjoy my Japan” campaign, originally launched in 2018, signaling Japan’s readiness to meet its ambitious goal of welcoming 60 million overseas visitors by 2030.

Promoting Japan as a destination that can be enjoyed by all travelers, the campaign highlights seven unique travel passions – Nature, Outdoors, Traditions, Cuisine, Art, Relaxation, and Cities. The key message is that Japan offers more than just iconic sites in Tokyo or Kyoto; there are a whole range of diverse destinations offering something for every traveler. Whether their dreams include exploring mystical waterfalls or immersing their bodies and minds in a high-tech museum, Japan will fulfill them.

The campaign theme “Enjoy my Japan” emphasizes the interaction between overseas visitors and local people. The goal is not only to motivate travelers to form deeper and more personal connections with Japan; the campaign also aims to encourage local Japanese to welcome visitors warmly and with open arms.

The updated campaign website is available in six languages: English, Spanish, French, German, Italian, and Russian. The attention of visitors to the home page will immediately be drawn to the menu bar along the top, which offers routes to pages focusing on specific travel passions. Under each theme, they can find insightful history, useful travel tips, and vivid illustrations of the numerous destinations and activities.

To read more, go here.