Godzilla's Resurgence To Continue

Above, the Godzilla statue at Toho Studios in Setagaya. Photo by Armand Vaquer.

Now that the successes of the Legendary Pictures/Warner Bros. Godzilla and Toho's Shin Godzilla has re-established the King of the Monsters as the top moneymaker in Japan, Godzilla's resurgence will continue.

According to the Worcester Telegram:

Godzilla — Japan’s iconic kaiju monster — has risen once again. 

The creature made its animated film debut in November, and an official store opened in Tokyo in late October, just to name two of the latest developments. The latest charge forward can be attributed to Toho Co.’s Godzilla strategy council, which meets once a month to discuss Godzilla’s next moves. 

The council meetings, held at the film company’s head office in Hibiya, Tokyo, are presided over by the CGO (chief Godzilla officer). After assuming the title in May, Keiji Ota described the council as “a company-wide unit.” 

“What can we do to make Godzilla loved by people all over the world?” the 52-year-old executive said. “This council is meant to gather all sorts of information on Godzilla and map out mid- to long-term strategies.”

Currently, an anime version of Godzilla has met with favorable reviews.

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