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| Above, a crescent moon over the Big Island. Photo by Armand Vaquer. |
The Hawaii Tourism Authority has rolled out a multimedia campaign to encourage responsible travel to the islands.
According to Hawaii Public Radio:
The Hawaiʻi Tourism Authority is rolling out an extensive multimedia campaign to educate travelers coming to the islands.
The initiative is part of the HTA’s effort to improve tourism management throughout the state.
The campaign includes educational videos and safety messages that will be shown online, on airlines, at local airports and in hotels.
HTA Chief Brand Officer Kalani Kaʻanāʻanā says the overall theme of the messages is Mālama Hawaiʻi, encouraging good stewardship and responsible behavior.
The above article includes a video titled, "Hawai'i Is Our Home".
To read more and see the video, go here.
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