Today Is White Day In Japan

Above, Ginza's Mitsukoshi Dept. Store's Valentine's Day banner. Today's the day for Japan's
 men to reciprocate for what they received on Valentine's Day. Photo by Armand Vaquer.

It is Friday, March 14 in Japan, which means it is White Day.

What's White Day, you may ask?

Here's what Wikipedia says about it:

In Japan, Valentine's Day is typically observed by girls and women presenting chocolate gifts (either store-bought or handmade), usually to boys or men, as an expression of love, courtesy, or social obligation. Handmade chocolate is usually preferred by the recipient because of the perception of sincerity, effort, and emotion put into a home-made confection. On White Day, the reverse happens: men who received a honmei-choco (本命チョコ, 'chocolate of love') or giri-choco (義理チョコ, 'courtesy chocolate') on Valentine's Day are expected to return the favor by giving gifts.

This means that today it is the guys' turn to give their favorite girl chocolates to reciprocate for what they received on Valentine's Day (unless, of course, they have a crummy personality or a face that was designed by Mad Magazine's late cartoonist Don Martin and didn't get anything, so they're off the hook).