"Godzilla" Shines; "Pacific Rim 2" On Hold?

Above, a giant Godzilla poster at Warner Bros. Studios, part of a "savvy" marketing strategy. Photo by Armand Vaquer.

There is speculation that Pacific Rim 2 has either been cancelled or delayed, according to KDrama Stars.com.

They wrote:

The Pacific Rim 2 production has been cancelled if the rumors and reports are to be believed.
Pacific Rim has become a cult favorite among sci-fi fans but its lackluster box office showings may have contributed to the Pacific Rim 2 production being put on hold for the moment. 

The Movie News Hound reported that Legendary Pictures is putting the Pacific Rim 2 production on hold after the script keeps getting changed. The Movie News Hound has speculated that Legendary Pictures may have lost faith in Pacific Rim 2 after Pacific Rim was a bit lackluster in the box office.

However, Legendary Pictures is very happy with the box office performance of Godzilla, according to the same article:

The Godzilla 2014 movie garnered a better-than-expected $93 million in U.S. ticket sales in its opening weekend and another $103 million from 64 overseas markets, the best international debut so far this year. 

According to Business Week, Godzilla crushed in the U.K. and Russia, while Mexico-normally a tiny movie market-ended up as the movie's third-biggest foreign box office, with $9 million in ticket sales. 

The contemporary Godzilla deployed a savvy strategy for attacking consumers.  

It also helped that the movie isn't terrible, with raves from some critics and a 73 percent approval rating on Rotten Tomatoes, which aggregates professional reviews.

To read the full article, go here.