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| Above, Magic Valley Regional Airport in Twin Falls, Idaho. Photo by Armand Vaquer. |
Now that the summer vacation season is over with Labor Day weekend now a memory, airlines are gearing up for autumn travelers by dropping airfares to lure more of them.
According to TravelPulse:
It’s a tried-and-true business practice that goes back centuries – drop the price and hope that the difference is made up with more volume.
That’s what airlines appear to be doing in order to lure more passengers during what is usually a downtime for leisure travelers, according to Business Insider.
While the spring and summer turned out to be a boon for carriers, which were not expecting such a rapid recovery in leisure flying following more than a year of the coronavirus pandemic, the fall was usually carried by business travelers.
But that’s not happening this year as many businesses are keeping their employees home and working off Zoom calls. Thus, airfares from September to November are expected to be lower than normal as a result. The hope is that a potential increase in the volume of passengers between now and the lucrative six-week holiday travel period from mid-November to after New Year’s – where fares are expected to be priced similar to last year – will lead to increased revenue.
To read more, go here.
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