The attempt by some to "wussify" American men has manifested itself in a new ad by Gillette. It is called "We Believe" and the backlash has been intense.
Gillette is a division of Proctor & Gamble. Already, there is a boycott starting against all Proctor & Gamble products.
Fox News reported:
Gillette’s new commercial might not be as cutting-edge as the company had hoped.
It’s only been a day since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while the ad has earned plenty of praise – and even more publicity – for the brand, critics of the ad are already upset with Gillette for what some feel is an “insulting” message that assumes misogyny is rampant among their customer base.
Others took issue with the company for using a social movement to sell razors, and suggesting that Gillette, which also markets the Venus line aimed at female customers, is being hypocritical.
The ad, which debuted Monday, begins with “a compilation of actions commonly associated with 'toxic masculinity,'" per a press release — actions including online bullying, men laughing at misogynistic television shows, or a boss mansplaining his female colleague’s idea, among others.
The ad then shifts and suggests that “something changed” not long ago – a reference to the #MeToo movement – and shows clips of men defending others from bullying, or stopping friends from harassing, hurtful behavior.
To read more and see the ad, go here.
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