Hawaii Tourism Drops With Recovery Expected In 2024

Above, visitors to the USS Arizona Memorial at Pearl Harbor. Photo by Armand Vaquer.

Reports are saying that tourism to Hawaii has dropped.

Given the inflationary high prices of airfares and hotels, this is not at all surprising. There's also the possibility of a recession as well.

According to the Hawaii Tribune-Herald:

Demand for travel to Hawaii has fallen, especially on Maui, and travel industry experts say it’s not expected to materially recover until 2024.

Jack Richards, president and CEO of Pleasant Holidays, said travel to Hawaii was up 16.5% for 2024 before the Maui wildfires in August, and is now negative statewide.

“We are off by double digits from October to April. Recovery will build gradually over time, but we don’t believe that we’ll get back to historic levels before May or June,” he said. “Right now, demand is well below historic levels for Maui. It’s the fires, (high) prices and mixed messaging. People are unsure about coming to Hawaii.”

Some of what Richards is talking about is a continuation of what is already showing up in preliminary statistics released Monday by the Department of Business, Economic Development and Tourism. The numbers showed that the sluggish return of visitors to Maui after the August wildfires and to the state from North America caused September arrivals and nominal spending statewide to drop year-over-year for the second month in a row.

Some 651,286 visitors came to the Hawaiian Islands in September, down 7.4% from September 2022 and moving the pre-pandemic arrivals recovery back to 88.5% from September 2019, according to DBEDT data.

To read more, go here.